SEO Falkirk

Helping businesses get found organically on Google!

SEO Falkirk, Stockton-on-Tees.

Search Engine Optimisation (SEO) is an ever-evolving art within a glamorous, fast-paced digital marketing industry.

We are Belmont & Stratton, a Falkirk SEO and Web Design agency with over a decade of experience in Search Engine Optimisation. Falkirk is our base, but we service many companies across the UK. Our team have increased the web traffic and the amount of paying customers to our clients’ websites with a whole bunch of skills and knowledge surrounding the google algorithm and also online marketing tactics such as Pay Per Click (advertising), social media, and other channels).

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We DON’T Guarantee Keyword Rankings. We DO Increase Website Traffic

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OUR SEO THORNABY SALES PITCH.

It would be fabulous to accept all potential clients but we are restricted, if your website isn’t up to standard then it could be causing further issues, hindering our SEO efforts as an SEO Falkirk agency. Yes we can change content on the site but often if the site structure was built poorly from a technical aspect it simply wont respond well to SEO. Is it responsive to mobiles and tablets? Is it quick enough (Google penalises slow websites for creating a poor user experience). Does your domain have an SSL certificate (google now tells visitors when sites are not secure which is a massive warning and most visitors will not proceed, this increases your bounce rate meaning you are losing customers.  I mean we are great at what we do but we would advise you to sort out the web design side of things first before launching an SEO campaign

We build more than websites. We build brand experiences…

OUR SEO THORNABY OFFER.

Belmont & Stratton only perform SEO on well functioning websites as we are BIG believers in ensuring the foundations are built well before anymore work is done. If you decide to choose us as your SEO specialists then we will carry out an SEO audit on your site.

This isn’t an up-sell, our reputation is everything and we would not take money from your business unless we were sure we could help you get an ROI. We are specialists in Web Design and SEO and this means we have high standards, but would you really want to work with an SEO company that just simply went through the motions? 

So your website is on point, now what? Well our SEO prices are better than our competition, I mean we have had many clients come to us with quotes gained from other Falkirk SEO agencies.  Because we sort out the website build first and then work our SEO magic, our clients notice real results within 3 months, pretty good right!

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We build more than websites. We build brand experiences…

AN SEO Falkirk, Stockton-on-Tees Agency – Working with technical SEO in mind.

There are a LOAD of factors that go into great SEO such as sitemaps, robots.txt and 301 redirects to page speed, site architecture and structured data markup. Our excellence in the industry, knowledge and expertise of ‘best practice’ from many years of working with search engines, has allowed us to help Google to find our clients websites which are fast, well written and have a well organised layout which ultimately boosts our clients rankings against their competitors.

Of course having a great SEO profile isn’t the only way for a website to do well in the rankings however it forms a solid foundation of a successful SEO campaign, which of course allows other factors such as social media signals and off-site marketing to have a far greater impact.

When we begin a new SEO campaign we always like to start with a full SEO audit, this allows us to see which SEO strategies have been used in the past and understand what is and is not working for your site.

Some of the common things your website may require are better title tags and meta data, as well as image optimisation, page speed, and the minification of code such as CSS, HTML and JavaScript. We often find that we have to re-write website pages or add new pages full of long-form content that answers visitor questions.

An SEO audit of your website will help to understand the most efficient way for the site to perform better and successfully improving rankings which can increases visitor numbers.

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What is SEO?

Search Engine Optimisation (SEO) is the optimisation of website pages to help search engines such a Google rank you higher which then increases the amount of visits you get from potential customers.  We don’t just focus on Google as there are others but we find our clients benefit more when Google (being the largest) is at the forefront of our work.  Our Team at Belmont & Stratton are well trained in the Google algorithm, they know to work on certain elements such as ‘keyword density’ (using certain words on the website within the target niche that people use when searching google) and ‘backlinks’ (links on other websites leading back to your site) as Google uses these to calculate the relevance and authority of your website against others in your niche. So then what? Well Google uses all this info to decide where to rank you i.e. page 1, 2, 3 etc

WEB DESIGN SHOULD BE 3 THINGS: HUMAN-CENTERED, COMPELLING AND FUTURE PROOF.

SEO Questions Answered:

What is SEO and how does it work?

Search Engine Optimisation (SEO) is the optimisation of website pages to help search engines such a Google rank you higher which then increases the amount of visits you get from potential customers.  We don’t just focus on Google as there are others but we find our clients benefit more when Google (being the largest) is at the forefront of our work.  Our Team at Belmont & Stratton are well trained in the Google algorithm, they know to work on certain elements such as ‘keyword density’ (using certain words on the website within the target niche that people use when searching google) and ‘backlinks’ (links on other websites leading back to your site) as Google uses these to calculate the relevance and authority of your website against others in your niche. So then what? Well Google uses all this info to decide where to rank you i.e. page 1, 2, 3 etc

How do I improve the page load speed of my website?

Yikes, well this is a complicated question but there are some simple solutions. One of the main things that slow down a website are images. The size of good quality images tend to be large, often too large and with that comes a large file size. When your browser loads that large image it can take longer to display, this isn’t good as Google measures your page speed when deciding on ranking you. So we suggest reducing the image size first as often the image is much larger than what the web page requires and then we suggest running it through a compression tool so the file size reduces further but with no loss in quality. There are a bunch of free and paid software that you can find on Google.  

Servers can also delay your website loading, we suggest speaking to us about the server options out there as sometimes although some may be cheap they will be harming your business in the long run costing you more money.

Minifying files such as CSS and JavaScript files can speed the loading time of a page too but again there are a variety of tools available to choose from, we may cover this in a blog post at a later date but essentially it clears the mess and stream lines the code on your site to load faster. 

How does link building help SEO?

Well one of the main ways link building helps in SEO is that google tracks these links, counts them and then adds it to your trust score. We highly recommend that the sites that are linking be relevant and ideally in the same niche. We would also recommend the site is a reputable one as the higher it is trusted by google the more trust google will have in yours. When the link is accompanied by relevant keywords this then assists in your site ranking on Google for those keywords which of course will result in higher traffic to your website.

Gaining links on other websites isn’t as easy as it sounds as website owners are less likely to allow links on their site in case it messes with their SEO but if it were easy it wouldn’t be valuable to Google.

Is HTTPS better for SEO? 

Yes, absolutely! Google recently stated they would start to warn users if your site was insecure. This was massive news as it showed us Google now prefers websites that have the little ‘https’ instead of ‘http’ at the start of website addresses. It isn’t as simple as that though, it means your server is secure which in turn means your customers information is secure! Although many web design and SEO companies in Middlesbrough charge for SSL certificates, we provide them free! 

How long does it take for SEO to work?

Wow this is a difficult question to answer as to be honest there is no set time period as everything is relient on google, we simply put best practices in place that are tried and tested and then we let Google know of the changes we have made and then wait…

We do see certain sites rank faster than others, some reasons include the niche, the competition that other sites present and of course how well or badly the site has been used in an SEO capacity previously.

What is image optimisation in SEO?

Image optimisation can be split into 2 areas. the first is to ensure the image file size has been reduced (compressed) without losing quality as this aids your website server to load the image as quick as possible which in turn means you get some bonus points from Google. Scaling the image is also important as these days we look at websites through many different devices. 

The second part is to ensure that you name the images and are adding another name in the ‘alt text’. Just having ‘Picture1.jpg’ isn’t helpful at all, you should name it something specific to assist Google in understanding what it is and for those who might be using accessibility software. and with  in your niche that potential customers will search for. So a good example would be if it were an image of a tiled roof then it should be named ’tiled-roof.jpg